Do Your Beauty Products Really Need To Be Gluten-Free?

These days, there are hundreds of gluten-free food options where there once were only a few. That’s great news for those with celiac disease or a gluten allergy. For anyone whose guts aren’t sensitive to the stuff, though, the promise that a food is gluten-free can boil down to meaningless, but persuasive, marketing.

Now, that marketing has started to overflow into the beauty aisle, with a growing number of skin, hair, and makeup products promising a gluten-free ingredient list. You’re probably not planning on drinking your body lotion like a smoothie, though, so even if you do suffer from legit gluten sensitivity, does it even matter if the products you’re putting on your body contain an ingredient that upsets an internal organ?

Ahead, we spoke to a dermatologist and a gastroenterologist to find out if gluten-free beauty products are healthy or just hype.